Bài giải mẫu 7.0+ Task 2 Writing - Cambridge IELTS 16. Advertising.

In their advertising, businesses nowadays usually emphasise that their products are new in some way.

Why is this?
Do you think it is a positive or negative development?

Businesses are progressively increasing their focus on innovation in their product promotion. We can simply deduce that the purpose of this tendency is to exploit consumers' purchasing mentality. Therefore, this, in my view, is a negative development.

To begin with, corporations often prioritize innovation as a means of promoting their goods in order to capitalize on psychological traps that drive client demand. This strategy has a significant impact on consumer psychology, as everyone wants to experience something new, unique, and high-class. Smartphone makers, for instance, tend to place a premium on hardware advancement, software technology, and the upgrade or addition of cameras on their new phone models. Thus, pitching a product as an innovative change can increase client satisfaction and demand.

On the other hand, there are negative exceptions to this. Certain manufacturers will use deceptive advertising strategies, labeling their items with a whole different twist in order to deceive consumers. This also often occurs with large firms such as Apple or Samsung; which usually alter the appearance of their phones in order to manipulate customers. Nevertheless, this method was shown to be dishonest over time, and clients were seldom impressed. They were, on the contrary, fed up with continuing to use the same products while claiming to be considerably better. Consequently, many buyers eventually develop apathy and lose interest in the goods.

In conclusion, the primary reason manufacturers prioritize innovation in their advertising is to appeal to the psychology of their customers and boost their purchasing demands. However, some businesses make this a negative idea by abusing the trend to deliver deceptive marketing. (264 words)

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